About us
Our background
Donna Hartley-Redfearn
is a multi-award-winning Wedding Industry specialist with fifty international awards including
'UK Outdoor Wedding Specialist'
'Female Entrepreneur of the Year' five years in a row.
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Donna Hartley-Redfearn is a celebrated Wedding Industry expert, who has secured over fifty international awards, including 'UK Outdoor Wedding Specialist' and 'Female Entrepreneur of the Year 2020 to 2024'
Founded in 2011, The Unconventional Florist is located just outside the enchanting city of Durham, northeast England. With over twenty years of experience, Donna has designed, created, and coordinated weddings for global clients, including collaborating with royally approved talents.
A lover of fine arts, gourmet food, and live music, Donna blends her creativity to craft unique floral bouquets and installations for couples seeking something different. Her designs embrace an organic aesthetic, and authenticity, celebrating nature's beauty and imperfections while incorporating modern styling to seamlessly bring the whole concept and execution together.
While it may seem small, the ripple effects of small things is extraordinary
We've all heard the saying 'Less is more' but this isn't normally the terminology discussed during a conversation about wedding flowers! That's why we are different, our aim is to create a soulful design that enhances your wedding venue or outdoor setting by bringing a special colourful aura infused with passion, style and love.
You don't need to go big to make an impact, sometimes it's all in the detail..
Your wedding budget should not be a restriction, and as a team we are wizards at pushing not only the realms of modern design but the pennies too. However, sadly we are not able to provide miracles, we also have to be realistic! Our approach is to utilise what is seasonally available, re-use ceremony items for your drinks reception or wedding breakfast tables, and your bridal bouquets can be popped into quirky vases or containers to enhance your cake table, bar or even guest tables... we have a wealth of experience let us help you.
Blogs, editorials
Donna, has been featured within so many fabulous media forms, love my dress, whimsical wonderful weddings, rock and roll bride, gay weddings, the BBC, Channel 4 and so many more....
Kind Words
What can I say other than Donna is incredibly patient, creative and enthusiastic and talented!! My husband and I don't know the first thing about flowers, but Donna was able to translate the jumbled ideas in our heads, she got the vision we had somehow! I have no idea how she did it, but Donna managed to capture the whole vibe and blended my random ideas into the incredible design, even during the pandemic when we had to switch seasons three times, Donna simply adapted everything- no fuss, no stress.
From our first email communication, zoom and following venue visits, Donna was reassuring, and helpful, and reached out with the most encouraging and supporting messages. She took the stress off our shoulders and made sure we were taken care of. She went above and beyond for us. She nailed it!! Donna, we can't thank you enough.
Sam and Jack