About us 


Our background:

The Unconventional Florist, based just outside the beautiful city of Durham, north east England was established in 2011.  Donna Hartley-Redfearn has over twenty year's wedding industry experience, Donna has designed, created and co-ordinated weddings for clients around the world.


Donna has a passion for the countryside, fine art and music, together she combines her creativity by designing natural innovative floral bouquets and installations specifically for couples looking for something different.  Her designs are the creation of an organic aesthetic that celebrates the beauty in nature’s imperfections and uses modern styling to enhance mother nature’s jewels. 

Typically Donna's approach is a little unorthodox, offbeat and alternative, her ethos is authentic and old school - Donna prides herself on offering one to one customer service, getting to know her couples on a personal level. 

Blogs, editorials 

Donna, has been featured in so many fabulous media forms, love my dress, whimsical wonderful weddings, rock and roll bride, BBC, Channel 4 and so many more.... What the media says


The team has worked with various budgets and unusual project designs. As a small artisan team, we value quality over quantity, therefore, work on a limited number of weddings per year to ensure outstanding customer service and attention to detail.

2020 has been a weird year for all of us, Corona Virus has certainly sent the wedding season into a whirling spiral with many couples sadly forced to reschedule their wedding to 2021. Our availability for 2021/22 is now limited...please get in contact sooner rather than later to discuss your wedding needs. 

*Please note all our couples who have rescheduled their wedding have been moved in our diary at no additional cost and offered new complimentary seasonal designs where applicable. At this time teamwork and understanding is key.